About 15 years ago I started getting consumed with the idea of creation in a world built on consumption and just how productive of a human being I really was. This idea of consumption vs creation was prolific in helping me understand just how much of a consumer I really was and inspiring me to at least try, every day, to create something new.
Our world is built on consumption, and it can be very easy to fall into a pattern of utilizing every other person’s great ideas and really never contribute anything back to humanity. Modern technology advances have made it ridiculously easy to sit back and consume without requiring any sort of give-back outside of our monetary payback.
Consuming has a passive reward system which I believe is actually quite unstable and short-lived because it teaches us to build an ecosystem of life where we are constantly receiving and never really contribute to the massively rewarding creation process.
Don’t get me wrong, creation in itself is quite hard and is counter-intuitive on how the world works. For the most part, we tend to fall into a pattern of being the reader, the listener, the passenger, the responder, the buyer, which is much easier than being the talker, the driver, the creator, or the producer, and many of us are at a loss on where to start.
The tools we use and the jobs we support ourselves with are set in a way where many of us have very little freedom to create, and because of this, many of us are so focused on chasing the proverbial rabbit of life around in a circle of never ending circles we never stop to actually begin the process of creation.
What we are missing is an amazing world of extremely difficult but entirely rewarding process of building something that is unique and new. I believe once you reset your mind into a creation type of mode, consuming becomes dull and uninspiring and radically unappealing. Creating is a subtle thought change, the start of making that idea you’ve been holding for quite awhile come to life, or putting the proverbial pen to paper.
I would say that everyone who creates is an entrepreneur although you don’t have to go start a company to call yourself a creator, creation comes in all forms from and sizes with each one being an amazing give-back to yourself and humanity. When you start your sports league or build a website or product, you are creating. When you create a new process at work you are creating.
The ability to build out a thought or idea and create something new sets you apart from the majority of people living on this planet and is a truly rewarding experience.
Creating anything gives you a new perspective on life, one where you begin to think about other people on how you as an individual can make their life easier. They say that giving is more gratifying than receiving, and I would say that creating is factors more rewarding than receiving will every be.
I say take the journey of creating and begin thinking about yourself by spending a bit more time on your own thoughts and your own creations. Creating can be daunting because you will inevitably compare yourself with much more successful products, services or inventions, but remember, even the smallest ideas will have a profound impact.
So write those words down, build that new process at work, speak up about your ideas, send out that original tweet, or get going on that idea that’s been sitting there far too long and see how rewarding it can be.
This has been my little creation of the day!
Sean Gately is the founder of Omniom.io, and predictivesalesforce.com. As well as many other not so well know startups and ideas. You can reach Sean @omniomtech or http://omniom.io, predictivesalesforce.com
Omniom is a business development consulting, Channel development and services company.