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Channel Strategy

Channel Strategy

Build a better channel with Omniom

Omniom is a leader in channel development and consulting services. We help organizations grow every aspect of their channel, from initial strategy to roll out and revenue generation, we have you covered. 


The strategic focus on channel development is building new areas or fixing existing ones. Our experts will help you lay out a strategy that will grow with your channel business and help enhance and grow the channel partners that exist today. 

The key focus on Channel development is building new streams of revenue through partners. We will help you bring on the ideal strategic partners and find new avenues of revenue like OEM or Managed services offerings or revitalize the partners you already have today. 

Channel Services

Partner Recruitment

We will help you isolate what partners make sense for your business and will actively recruit them for you.

Revenue Generation

If you have a partner network that is not generating revenue we can help isolate the reasons and help enable them toward revenue.

Partner Management

We can help train, enable, and actively go to market with existing partners. Let us help manage your partner network.

Channel Focus Areas

  • OEM / Mgd Svc.
  • Resellers
  • Technology
  • Solution Integrator

The OEM and Managed Services channel can be tricky. We can help navigate you toward where your product would work best, and actively recruit partners that are interested in embedding your technology or service, or creating a service based offering "white label" off of your intellectual property. 


We also evaluate technology vendors that may best enhance your software, and will actively work with you on negotiations contracts.

Omniom will help you isolate the best sell through the channel for your product and service. We can help integrate into Large Account Resellers (LARS), recruit value based resellers (VARS), and get your products listed on distribution networks. 

Omniom can help you isolate technology partners that make your offering stronger. These strategic partners can help you get into different markets, or create brand new offerings. We can actively recruit, manage, and develop solutions with your technology partners. 

Omniom actively works with Solution Integrators and can help your product and services get introduced to a wide audience of technology integrators. These relationships have a positive relationship to new business opportunities. 

Contact us today for a free consultation.